In Google search results, your web pages have a Click-through rate, or CTR for short.  A CTR is the percentage of people that see your listing in Google that actually click on your link rather than a competitor.  If you can improve your CTR, you can get more traffic.  As an added bonus, the higher the CTR, the higher Google will rank you as Google values CTR as an indicator in their ranking algorithm.  It’s a win-win.

Do you know the type of listings in Google that get the highest CTR?

It’s listings with “rich snippets”, like these:

But what is it about those enhanced listings that make them special?

The answer to that is something called Structured Data.

Those sites that have “rich” entries in the results pages have implemented structured data on their web pages.

From a website owner’s perspective, it makes absolute sense to include structured data so that you can get these “rich snippets”.  Those pages that have implemented this have higher click-through rates because the visitors eye is drawn to those listing that have star ratings, thumbnail images, or other embellishments.

If you own a website, this could be one of the most important topics you need to learn.  Search engines have made it very clear that feature-rich listings in the search results is not only the present, but also the future.

This course will teach you:

• What structured data is.
• How Google uses structured data.
• Who benefits from structured data, and why you need to implement it.
• The options you have for adding structured data, and the method that Google wants us to use.
• Where to go to find out what structured data you can include….
• … and how to create the code with minimum (or zero) programming skills.
• The importance of checking in with Google before implementing structured data on your site.
• The free tools you can use to help build and test your structured data.
• How to create a wide range of structured data “types” that you could include on your site.
• The methods you can use to insert the structured data into your website.
• How to use Google’s free Tag Manager to insert the structured data into your pages, and the advantages of this system.
• The relationship between tags, triggers and variables in making your structured data flexible enough to be used on multiple pages on your site.
• All about the Wordpress plugin I use  to implement structured data and how this approach means zero programming skills.  If you can point and click, you can implement structured data on your site.
• About the Google Search Console tools that can help troubleshoot structured data on your site, and the one Google Console tool you should not use to create your structured data.

Everyone that owns a website will benefit from implementing structured data.  This course is for everyone that owns a website and does not know where to start.

Click Here to get Structured Data & Schema Markup for Webmasters